In my last post I discussed how you don’t always need to write all of your own original content to fill your content marketing needs. Phew!
But how do you do that? The answer is curating content. If you missed the post you can read it here.
So today, I’m going to practice what I preached, and share an infographic with you that illustrates how to make the written part of your email newsletter better.
This infographic comes from Michael Katz of Blue Penguin Development.
Michael specializes in helping solo professionals get more clients. And his approach revolves around regularly staying in touch with prospects and clients through publishing an email newsletter.
According to Michael, “For a professional service firm, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media activities; they have (nearly) zero variable cost.”
Michael has been so successful with this marketing niche that his service offerings have expanded into online marketing courses and coaching for solo professionals.
I subscribe to Michael’s newsletter, have taken some of his courses and I’ve modeled my own newsletter after his. I enjoy his writing style and he provides helpful information.
In his infographic he covers 7 essentials to writing a great email newsletter, using the acronym PENGUIN. (See, he’s clever.)
Here’s what Michael covers…
Position – did you express your opinion?
Easy – did you make it easy to read, digest?
Narrow – did you focus on a single topic, idea?
Genuine – does it reflect you?
Useful – have you shared relevant, helpful information?
Infectious – have you created something to discuss and share?
uNexpected – did you do something different?
Enjoy the infographic and feel free to share it.