If you want to create a website for your business (or anything else), one of the best ways to do it is by using WordPress. What is WordPress WordPress is a content management system that enables you to create a fully functional, self-hosted website. It is free, cloud-based software anyone can use and works on any PC, Mac or mobile device. I’m referring to WordPress.org here, not WordPress.com. There are differences between them. WordPress.org is the self-hosted version, meaning you … [Read more...]
5 Things You Need to Know About Google’s Next Update
Are You Ready for Google’s Next Update? Google is making a big change to search. And if you’re not prepared, it will cost you. Here are 5 things you need to know to be ready. Effective April 21, 2015, Google is changing their algorithm to take into account the high volume of searches done on mobile devices. According to Google, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it … [Read more...]
My Love/Hate Relationship with Lists
My husband calls me Queen of the List. I have lists for everything. Things to do today, this week, or someday. I have lists for my personal life and my business. I have a bucket list. I even make a list of meals I plan to prepare for dinner each week. I do that so I can plan around my family’s schedule and so I can make a grocery list, which I wouldn’t even think of going to the store without. Some people might think I’m very organized. And I am. Some people might think I have an obsessive … [Read more...]
Resistance, Milk and Marketing…Which One Doesn’t Belong?
We are now two months into the New Year. And if you’re like most people any new year’s resolutions you made have been abandoned. Why? Because those resolutions mean change. And let’s face it, change is hard. Anytime we step out of our comfort zone by trying something new or attempting to be better at something we will face resistance. Resistance is that voice in our head that stops us when we set a goal or intention causing us to not follow through. Resistance keeps us from doing the … [Read more...]
Love Your Marketing
Happy Valentine’s Day! Today is a celebration of love. Candy, cards, flowers, dinner out… According to the National Retail Federation, Americans will spend an average of $142.31 this year to show their love to spouses, children, parents, friends, even pets. But as a small business owner are you feeling the love for your marketing? Probably not. And you’re not alone. In fact, TD Bank conducted a survey polling more than 500 U.S. small business owners, asking them to identify their … [Read more...]
How Marketing is Like Juicing
Everybody wants to be healthier, right? One way to improve your health is to get the recommended five servings of fruits and vegetables every day. So recently I purchased a NutriBullet (a juicing machine) to make it easier to get my daily fruits and vegetables. You throw in some type of greens such as spinach and a number of different fruits, blend for a few seconds and presto…a healthy drink chock full of vitamins and nutrients. I have to confess…I don’t actually use it every day. My … [Read more...]
What I Know For Sure (about marketing)
I recently read What I Know For Sure by Oprah Winfrey. Oprah is well known for a number of reasons, including the fact she is a gazillionaire. One of the main reasons for her huge success is her ability to build rapport with people. She eagerly shares information and you feel like you know her. As her career has evolved her work and life have been largely focused on helping others to live their best life by being their authentic selves. As a small business owner or professional service … [Read more...]
I'm a copywriter, website designer and digital marketing consultant based in South Jersey, just outside of Philadelphia. I specialize in helping small businesses and professional service providers craft and deliver their message to reach more customers and clients.