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How to Use WordPress to Create Your Website

April 17, 2015 By Dawn Tittelmayer Leave a Comment

WordPress Logo

If you want to create a website for your business (or anything else), one of the best ways to do it is by using WordPress. What is WordPress WordPress is a content management system that enables you to create a fully functional, self-hosted website. It is free, cloud-based software anyone can use and works on any PC, Mac or mobile device. I’m referring to WordPress.org here, not WordPress.com. There are differences between them. WordPress.org is the self-hosted version, meaning you … [Read more...]

Filed Under: Online Marketing, Small Business Marketing, Websites Tagged With: WordPress, WordPress websites

5 Things You Need to Know About Google’s Next Update

April 3, 2015 By Dawn Tittelmayer Leave a Comment

Google Algorithm

Are You Ready for Google’s Next Update? Google is making a big change to search. And if you’re not prepared, it will cost you. Here are 5 things you need to know to be ready. Effective April 21, 2015, Google is changing their algorithm to take into account the high volume of searches done on mobile devices. According to Google, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it … [Read more...]

Filed Under: Online Marketing, Small Business Marketing Tagged With: online marketing, small business marketing

My Love/Hate Relationship with Lists

March 20, 2015 By Dawn Tittelmayer Leave a Comment

To Do Lists

My husband calls me Queen of the List. I have lists for everything. Things to do today, this week, or someday. I have lists for my personal life and my business. I have a bucket list. I even make a list of meals I plan to prepare for dinner each week. I do that so I can plan around my family’s schedule and so I can make a grocery list, which I wouldn’t even think of going to the store without. Some people might think I’m very organized. And I am. Some people might think I have an obsessive … [Read more...]

Filed Under: Productivity, Small Business Marketing Tagged With: productivity, small business marketing

Resistance, Milk and Marketing…Which One Doesn’t Belong?

February 23, 2015 By Dawn Tittelmayer Leave a Comment

Milk Cartons

We are now two months into the New Year. And if you’re like most people any new year’s resolutions you made have been abandoned. Why? Because those resolutions mean change. And let’s face it, change is hard. Anytime we step out of our comfort zone by trying something new or attempting to be better at something we will face resistance. Resistance is that voice in our head that stops us when we set a goal or intention causing us to not follow through. Resistance keeps us from doing the … [Read more...]

Filed Under: Marketing, Online Marketing, Small Business Marketing Tagged With: marketing, online marketing, small business marketing

Love Your Marketing

February 14, 2015 By Dawn Tittelmayer Leave a Comment

Love Your Marketing

Happy Valentine’s Day! Today is a celebration of love. Candy, cards, flowers, dinner out… According to the National Retail Federation, Americans will spend an average of $142.31 this year to show their love to spouses, children, parents, friends, even pets. But as a small business owner are you feeling the love for your marketing? Probably not.  And you’re not alone. In fact, TD Bank conducted a survey polling more than 500 U.S. small business owners, asking them to identify their … [Read more...]

Filed Under: Marketing, Small Business Marketing Tagged With: marketing, small business marketing

How Marketing is Like Juicing

January 15, 2015 By Dawn Tittelmayer Leave a Comment

Nutribullet

Everybody wants to be healthier, right? One way to improve your health is to get the recommended five servings of fruits and vegetables every day. So recently I purchased a NutriBullet (a juicing machine) to make it easier to get my daily fruits and vegetables. You throw in some type of greens such as spinach and a number of different fruits, blend for a few seconds and presto…a healthy drink chock full of vitamins and nutrients. I have to confess…I don’t actually use it every day. My … [Read more...]

Filed Under: E-newsletters, Marketing, Online Marketing, Small Business Marketing Tagged With: e-newsletters, email newsletters, marketing, online marketing, small business marketing

What I Know For Sure (about marketing)

December 14, 2014 By Dawn Tittelmayer Leave a Comment

I recently read What I Know For Sure by Oprah Winfrey. Oprah is well known for a number of reasons, including the fact she is a gazillionaire. One of the main reasons for her huge success is her ability to build rapport with people. She eagerly shares information and you feel like you know her. As her career has evolved her work and life have been largely focused on helping others to live their best life by being their authentic selves. As a small business owner or professional service … [Read more...]

Filed Under: E-newsletters, Marketing, Online Marketing, Small Business Marketing Tagged With: e-newsletters, email newsletters, marketing, online marketing, small business marketing

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Smart CookieI'm a copywriter, website designer and digital marketing consultant based in South Jersey, just outside of Philadelphia. I specialize in helping small businesses and professional service providers craft and deliver their message to reach more customers and clients. Learn more about me.

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