Everybody wants to be healthier, right? One way to improve your health is to get the recommended five servings of fruits and vegetables every day.
So recently I purchased a NutriBullet (a juicing machine) to make it easier to get my daily fruits and vegetables. You throw in some type of greens such as spinach and a number of different fruits, blend for a few seconds and presto…a healthy drink chock full of vitamins and nutrients.
I have to confess…I don’t actually use it every day. My husband and I were diligent for the first few weeks and then it just tapered off.
Why? I’m not sure. It’s easy. It’s healthy. But we won’t enjoy the benefits if we aren’t consistent.
This is true of your marketing as well. If you sporadically reach out to your customers and prospects you won’t enjoy the benefits of building a relationship with them.
One of the easiest ways to stay in touch with your clients, customers, and prospects…
E-newsletters aren’t the hot new trend. They aren’t glamorous. (Neither is my juice, which is actually an ugly shade of green.)
But when done well they are a very effective tool for the health of your marketing. (Just like my juice is effective for my overall health.)
E-newsletters give you the opportunity to provide timely, useful information to your customers. You position yourself as an expert and your business as a solution. You create brand awareness and loyalty.
The key to success…consistency.
I should be drinking my juice every day. You on the other hand get off easy. A newsletter is effective sent weekly, bi-weekly or monthly.
Again, the take-away here is consistency. Send your newsletter at the same time every time you send it (for example every other Tuesday). Your newsletter should look the same each time you send it too (the formatting and who it is from).
You want your recipients to quickly and easily recognize that the email is from you or your company. The ultimate goal is to get your customers to look forward to receiving your e-newsletter because they find it useful. In return, when they need your product or services, you are the one they think of and their logical choice.
Now if you’re thinking the benefits of a newsletter sound great, but you can’t add another thing to your to-do list or you’re very self-aware and realize you won’t be consistent…I can help.
If you’re ready to improve the health of your customer relationships through newsletters, let’s talk. Contact me here.
To learn more about e-newsletters and other marketing tools visit services.
As for me, I’m off to go mix juice.
Feel free to share how you consistently market your services or business…or share a juice recipe. 🙂