Smart Cookie Communications

  • About
  • Services
    • Copywriting
    • Website Design
    • Digital Marketing
      • Email Marketing
      • E-newsletters
      • Blog posts/articles
  • Praise
  • FAQ
  • Blog
  • Contact

Marketing Tricks and Treats

October 30, 2015 By Dawn Tittelmayer Leave a Comment

Jack-O-Lantern
Jack-o-lantern/Wikimedia Commons

In the spirit of Halloween I’m going to share some marketing tricks and treats based on some interesting articles and posts I’ve come across this week.

In other words, I’m curating content. I’ve spoken about this before. If you missed it or need a refresher you can read my article here.

First up, something ghoulish…

Drop and Drag Website Builders

Some small business owners may choose to create their website with a drop and drag builder, such as Wix, because they think it is easier and cheaper.

I’m not a fan of this method for a number of reasons, including…

  • Slower website load times. If your site takes too long to appear, visitors won’t wait.
  • Limited storage space. As your website grows and you add more content, you could run of space.
  • Limited functionality and customization. There may be certain features you won’t be able to add.
  • Templates can’t be changed. Once you’ve chosen a template you’re stuck with it. If you want to change it, you have to rebuild your website.
  • Ads for the site builder may appear on your website and in your url (if you’ve chosen the free version) which looks unprofessional.

And now there is one more reason not to use Wix…

Google is currently not indexing websites created with Wix, so sites aren’t appearing in search results. That’s scary news if you built your business website on Wix.

Read the details here.

Next topic…

Content Marketing

Content marketing is a business necessity today. But what exactly is content marketing?

Content marketing is communication designed to educate, entertain, persuade and build trust in order to move people to take action. 

Learn more about content marketing in this post.

So now you understand the importance of content marketing, but how do you continually come up with ideas for your content?

Here’s a trick for you…create a content map.   

Now the content map example in this post is for a copywriter but you can apply the concept to your business simply by creating category topics relevant to your products and services and the information your customers will find helpful.

Get the details here.

Marketing your business doesn’t have to be scary. If you need help creating your business website or creating content, contact me.

Happy Halloween!

Filed Under: Content Marketing, Websites Tagged With: content marketing, drop and drag website builders

Did you enjoy this article? You can get more info and insights delivered right to your inbox.
Sign up to be a Smart Cookie Subscriber.

About Dawn Tittelmayer

Smart CookieDawn is chief cookie at Smart Cookie Communications. She helps small businesses and professional service providers tell their story, share their expertise and stay in touch with customers and clients using proven digital marketing strategies.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Learn How to Grow Your Email List

Get my free report...

Building Your Biggest Asset...Your Email List

In this powerful report you will learn:

• Why building an email list is critical to your success
• Tools to help you create and manage your list
• 5 ways to capture contact information to build your list
• Effective uses of email marketing

Recent Posts

  • Tell Your Story
  • 10 Elements of a Good Small Business Website
  • A Marketing Smorgasbord
  • Marketing Tricks and Treats
  • I Dropped the Ball

Post Categories

  • Content Marketing
  • E-newsletters
  • Marketing
  • Online Marketing
  • Productivity
  • Small Business Marketing
  • Storytelling
  • Websites
  • Writing

Meet Dawn (Chief Cookie)

Smart CookieI'm a copywriter, website designer and digital marketing consultant based in South Jersey, just outside of Philadelphia. I specialize in helping small businesses and professional service providers craft and deliver their message to reach more customers and clients. Learn more about me.

Be a Smart Cookie Subscriber

GET STARTED

Ready to grow your business with a smart digital marketing strategy? Let's talk. Fill out the contact form or call 856-397-2016.

Let’s Connect

  • Email
  • Facebook
  • LinkedIn

Copyright © 2022 · Smart Cookie Communications LLC · All Rights Reserved