Stay in Touch with Customers and Clients
Staying in touch with customers and clients leads to new business.
E-newsletters are an ongoing, helpful and non-salesy way to stay in touch with customers and clients.
Benefits of Sending an E-newsletter
- Cost effective. You can reach a large number of customers/clients for a budget friendly price. And if you are currently mailing an offline newsletter, moving to a digital format will result in dramatic savings when you eliminate printing and postage costs.
- Increase lead generation and cross selling. An e-newsletter keeps you in front of your clients and prospects and enables you to highlight your products and services. When customers need what you offer, they will remember and choose you.
- Build relationships. Every newsletter you send helps solidify your connection to your clients.
- Position yourself as a likeable expert. People do business with people they know, like and trust. Sharing useful information, being helpful, staying in touch with your clients…that builds trust and likeability. The result is repeat business and recommendations.
- E-newsletters open up a two-way dialogue. Clients and prospects have the opportunity to share comments with you and request information. You are also providing content that others can tweet, link to and share.
- Reinforce other marketing efforts. Your e-newsletter creates a steady pulse and focus that ties other marketing efforts together.
- List building. As people sign up for your e-newsletter you capture email addresses and build your list. This gives you future opportunities for sending other alerts, updates, messages, and promotions. Get more information on how I can help with email marketing.
E-newsletter Services I Offer
I offer a variety of e-newsletter services and options whether you are starting from scratch or need content written for an existing newsletter.
E-newsletter Set Up: Building
- Initial planning to determine voice, audience, strategy, sections, topics
- Establish editorial calendar
- Set up writing which includes welcome letter, registration page, development of newsletter name and about us section
- Design the layout of your newsletter
- Email vendor set up
- Delivery of 1st newsletter
Ongoing Publishing: Complete Package
- Content/topic development
- Writing services only
If you’re ready to start building lasting relationships with customers, clients and prospects, contact me.