Content marketing is here to stay because it works. It helps people get to know you, positions you as an expert and helps people choose to do business with you. Good content marketing is meant to help, not sell. People don’t want to be sold. The sale becomes a natural outcome of you being helpful and providing value to your prospects and customers. It’s a cost-effective marketing strategy that any business can and should implement. The key… Create and publish content that is … [Read more...]