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7 Tips for Writing an Effective Email Newsletter (Infographic)

July 10, 2015 By Dawn Tittelmayer Leave a Comment

7 Essentials of a Well-Written Email Newsletter

In my last post I discussed how you don’t always need to write all of your own original content to fill your content marketing needs. Phew! But how do you do that? The answer is curating content. If you missed the post you can read it here. So today, I’m going to practice what I preached, and share an infographic with you that illustrates how to make the written part of your email newsletter better. This infographic comes from Michael Katz of Blue Penguin Development. Michael … [Read more...]

Filed Under: E-newsletters Tagged With: e-newsletters, email newsletters

Blog or E-Newsletter…Which is Better?

May 1, 2015 By Dawn Tittelmayer Leave a Comment

Peanut Butter and Jelly Sandwich

There are certain things that are just better together… peanut butter and jelly, milk and cookies, bread and butter. I could go on but this list is making me hungry. And if you’re now thinking of things that go together, my guess is you didn’t say blog and newsletter. People often ask which one they should choose for their content marketing. That’s like picking peanut butter or jelly. Blog vs. Newsletter…What’s the Difference? Let’s start with blogs. A blog is where you keep articles … [Read more...]

Filed Under: Content Marketing, E-newsletters, Online Marketing Tagged With: content marketing, e-newsletters, email newsletters, online marketing

How Marketing is Like Juicing

January 15, 2015 By Dawn Tittelmayer Leave a Comment

Nutribullet

Everybody wants to be healthier, right? One way to improve your health is to get the recommended five servings of fruits and vegetables every day. So recently I purchased a NutriBullet (a juicing machine) to make it easier to get my daily fruits and vegetables. You throw in some type of greens such as spinach and a number of different fruits, blend for a few seconds and presto…a healthy drink chock full of vitamins and nutrients. I have to confess…I don’t actually use it every day. My … [Read more...]

Filed Under: E-newsletters, Marketing, Online Marketing, Small Business Marketing Tagged With: e-newsletters, email newsletters, marketing, online marketing, small business marketing

What I Know For Sure (about marketing)

December 14, 2014 By Dawn Tittelmayer Leave a Comment

I recently read What I Know For Sure by Oprah Winfrey. Oprah is well known for a number of reasons, including the fact she is a gazillionaire. One of the main reasons for her huge success is her ability to build rapport with people. She eagerly shares information and you feel like you know her. As her career has evolved her work and life have been largely focused on helping others to live their best life by being their authentic selves. As a small business owner or professional service … [Read more...]

Filed Under: E-newsletters, Marketing, Online Marketing, Small Business Marketing Tagged With: e-newsletters, email newsletters, marketing, online marketing, small business marketing

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Meet Dawn (Chief Cookie)

Smart CookieI'm a copywriter, website designer and digital marketing consultant based in South Jersey, just outside of Philadelphia. I specialize in helping small businesses and professional service providers craft and deliver their message to reach more customers and clients. Learn more about me.

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