In my last post I discussed how you don’t always need to write all of your own original content to fill your content marketing needs. Phew! But how do you do that? The answer is curating content. If you missed the post you can read it here. So today, I’m going to practice what I preached, and share an infographic with you that illustrates how to make the written part of your email newsletter better. This infographic comes from Michael Katz of Blue Penguin Development. Michael … [Read more...]
Blog or E-Newsletter…Which is Better?
There are certain things that are just better together… peanut butter and jelly, milk and cookies, bread and butter. I could go on but this list is making me hungry. And if you’re now thinking of things that go together, my guess is you didn’t say blog and newsletter. People often ask which one they should choose for their content marketing. That’s like picking peanut butter or jelly. Blog vs. Newsletter…What’s the Difference? Let’s start with blogs. A blog is where you keep articles … [Read more...]
How Marketing is Like Juicing
Everybody wants to be healthier, right? One way to improve your health is to get the recommended five servings of fruits and vegetables every day. So recently I purchased a NutriBullet (a juicing machine) to make it easier to get my daily fruits and vegetables. You throw in some type of greens such as spinach and a number of different fruits, blend for a few seconds and presto…a healthy drink chock full of vitamins and nutrients. I have to confess…I don’t actually use it every day. My … [Read more...]
What I Know For Sure (about marketing)
I recently read What I Know For Sure by Oprah Winfrey. Oprah is well known for a number of reasons, including the fact she is a gazillionaire. One of the main reasons for her huge success is her ability to build rapport with people. She eagerly shares information and you feel like you know her. As her career has evolved her work and life have been largely focused on helping others to live their best life by being their authentic selves. As a small business owner or professional service … [Read more...]
I'm a copywriter, website designer and digital marketing consultant based in South Jersey, just outside of Philadelphia. I specialize in helping small businesses and professional service providers craft and deliver their message to reach more customers and clients.