We are now two months into the New Year. And if you’re like most people any new year’s resolutions you made have been abandoned. Why? Because those resolutions mean change. And let’s face it, change is hard. Anytime we step out of our comfort zone by trying something new or attempting to be better at something we will face resistance. Resistance is that voice in our head that stops us when we set a goal or intention causing us to not follow through. Resistance keeps us from doing the … [Read more...]
Love Your Marketing
Happy Valentine’s Day! Today is a celebration of love. Candy, cards, flowers, dinner out… According to the National Retail Federation, Americans will spend an average of $142.31 this year to show their love to spouses, children, parents, friends, even pets. But as a small business owner are you feeling the love for your marketing? Probably not. And you’re not alone. In fact, TD Bank conducted a survey polling more than 500 U.S. small business owners, asking them to identify their … [Read more...]
How Marketing is Like Juicing
Everybody wants to be healthier, right? One way to improve your health is to get the recommended five servings of fruits and vegetables every day. So recently I purchased a NutriBullet (a juicing machine) to make it easier to get my daily fruits and vegetables. You throw in some type of greens such as spinach and a number of different fruits, blend for a few seconds and presto…a healthy drink chock full of vitamins and nutrients. I have to confess…I don’t actually use it every day. My … [Read more...]
What I Know For Sure (about marketing)
I recently read What I Know For Sure by Oprah Winfrey. Oprah is well known for a number of reasons, including the fact she is a gazillionaire. One of the main reasons for her huge success is her ability to build rapport with people. She eagerly shares information and you feel like you know her. As her career has evolved her work and life have been largely focused on helping others to live their best life by being their authentic selves. As a small business owner or professional service … [Read more...]
I'm a copywriter, website designer and digital marketing consultant based in South Jersey, just outside of Philadelphia. I specialize in helping small businesses and professional service providers craft and deliver their message to reach more customers and clients.