Your Headline Can Make or Break Your Marketing So you’re writing a blog post, article, email or some other marketing piece. If you want people to read it you better spend some time on your headline. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.   Why? First, people are bombarded with information every day. We are all on information overload. Because of this we don’t actually read. We scan and skim to determine if an article has … [Read more...]