Here to help you
Grow and Protect Your Business
Resources to help you run your business like a boss!
A fundamental principle of the StoryBrand framework is that you and your brand are not the hero of the story...your customer is.
You are the guide who provides the hero with the help they need to solve a problem or reach their goals.
As a StoryBrand Certified Guide, I want to practice what I preach.
So here you’ll find some helpful resources and tools that I recommend in these areas...
Professional Development & Business Building
Marketing Strategy & Messaging
(There are free and paid resources listed here. Please note, this page contains affiliate links. If you make a purchase from them, I’ll make a little dough…sweeeet! It doesn’t cost you anything extra and I only recommend products I use myself!)
Professional Development & Business Building
BUSINESS MADE SIMPLE
As a small business owner, we prioritize the urgent day-to-day stuff and often ignore investing in our own business education and skills.
And after a while, we wonder why we feel stuck or unmotivated. Why we keep getting lackluster results.
If there are areas where you are struggling in your business, using the same old skills will continue to yield the same results.
Which is why it’s so important to continue learning and improving your business skills.
I know what you’re thinking…it’s hard to find the time or the money for it.
That’s where Business Made Simple comes in.
Business Made Simple is a powerful learning platform specifically designed to help you grow your small business.
This collection of online business courses helps you master proven strategies for marketing, productivity, negotiation, strategy, and more.
Inside the platform you’ll learn…
- MESSAGING: Clearly tell customers what you do
- MARKETING: Launch an effective 5-part sales funnel
- PROPOSALS: Win more business and charge what you’re worth
- LEADERSHIP: Learn how to cast a vision for anything
- NEGOTIATION: Create win/win outcomes with confidence
- PRODUCTIVITY: Set up each day so it adds up to a meaningful life
- COMMUNICATION: Get traction and attention for all your big ideas
Plus, more courses are added on a regular basis.
A subscription to Business Made Simple includes on demand courses, live monthly coaching, and a professional development plan.
The cost is $275 per year. It’s way more affordable than attending seminars, joining mastermind groups, hiring a business coach, or going back to school.
You can also try Business Made Simple for free for 7 days.
Make a big impact in your business in just 5 minutes a day
As business owners we are often pressed for time.
But if you devote just 5 minutes a day for 60 days you can learn skills that will move your business forward and improve your bottom line.
Learn...
- How to sell
- How to negotiate and win
- How to clarify a message
- How to create a marketing sales funnel
- How to give a presentation that isn't boring
- How to execute so more things get done
- And more...
Here's how...
1. Sign up for the Business Made Simple free videos
2. Watch the daily video sent to your inbox
3. Implement the advice and grow your business
Don't miss this smart business advice!
Marketing Strategy & Messaging
STORYBRAND MARKETING LIVESTREAM
Clarify your message so more customers engage
- Have you invested in marketing that isn’t getting a return?
- Are you guessing at what your message should be?
- Do you have a clear brand story?
- Are you overwhelmed at how to follow up with leads?
- Does your team lack a unified message?
- Is your marketing muddy?
- Do you often stare at a blank page wondering what to write?
- Do you have a system for creating marketing that saves you time and money?
- Can you clearly state your value proposition?
If your marketing isn't working, then a StoryBrand Marketing Workshop is just what you need!
At the StoryBrand Marketing Livestream you will create a clear message and 5-part marketing plan for your business.
Creating marketing can feel overwhelming, but businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace.
At the StoryBrand Marketing Workshop Livestream, you'll get a clear message that connects with customers.
A clear message allows you to create...
- A message that unites your team and connects with customers
- An elevator pitch you can use in meeting, at parties or on sales calls
- A wireframe for a new website that will get you more business
- A lead generator to collect emails and onboard customers
- An email sales sequence to close the deal and increase sales
Not only that, but you will get…
- A clear value proposition
- A simple, repeatable framework
- Years of indecision now resolved
- A clear story you can tell
- Action items that bring the biggest return
- Finally feel confident about your message, website, emails and marketing plan
- A plan and resources you can immediately implement
The next StoryBrand Marketing Livestream is September 13th-14th.
STORYBRAND MARKETING REPORT
Discover what's wrong with your marketing
Take the free StoryBrand marketing assessment to reveal your current marketing strengths and areas for improvement.
It’s simple…
List of Services
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1. Complete the short assessmentList Item 1
Spend 10 minutes answering questions about your current marketing strategy and efforts. This information will be compiled into your custom report.
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2. Review Your ReportList Item 2
You'll receive a score for each area of your marketing, giving you a clear picture of your marketing strengths and weaknesses.
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3. Get Your Customized Marketing PlanList Item 3
In addition to your customized report, you'll receive a plan with steps you can take immediately to fix your marketing to grow your business and make more money.
Privacy Policies
TERMAGGEDON
Don't get caught without the proper privacy policies
You’ve probably received quite a few emails from companies notifying you that they updated their privacy policy.
Data privacy is becoming a very big deal, and because of that, it’s important that you have a privacy policy on your website and a strategy for keeping it up to date.
What is data privacy and why does your business need to be concerned?
Several privacy laws are now in place to protect the personal information of residents of certain states with fines that can reach $2,500-$7,500 per website visitor.
Examples of personal information include asking for a name and email on a contact form or using a website analytics tool (like Google Analytics).
You can protect your business from fines and/or lawsuits by ensuring you have an up-to-date privacy policy on your website.
Please note, I am not an attorney, and I’m not providing legal advice.
What I am suggesting is Termageddon.
Termageddon is a privacy policy generator.
They will automatically update your website policies when the laws change (as well as notify you when changes are coming), and they do it at a fraction of the cost of a privacy attorney.
A license with Termageddon costs $99/year.
If you use the promo code COOKIE you will receive a 10% discount off your first year.
Protect yourself with auto-updating policies.
Smart Cookie Communications helps women led businesses grow by using the framework of story to create marketing messages that can't be ignored. Located in the Philadelphia area, working with clients locally and globally.
